With the official announcement from the White House confirming the suspension of Section 321, effective August 29, 2025, many ecommerce brands are feeling the pressure. What will happen to their fulfillment strategies? How will they manage higher tariff-related costs?
Before anyone hits the panic button — remember, the rules in trade have a funny way of changing. Section 321 may be gone for now, but who knows? It might make a comeback in the future (because, let’s face it, global trade rules are never carved in stone).
What matters most is this: the true driver of a competitive fulfillment model is the cost structure — and that’s not going anywhere.
While Section 321 offered duty-free imports for shipments under $800 USD, its suspension is not the end of efficient cross-border ecommerce. In fact, it’s the perfect time to rethink your logistics strategy, protect your margins, and build resilience for the long term.
Nearshore cross-border fulfillment remains one of the most strategic, cost-effective solutions for ecommerce brands serving the U.S. market.
And yet, many companies still lack a defined strategy — leaving money on the table and increasing the risk of operational delays.
The nearshore fulfillment model was never just about Section 321. Brands already running cross-border operations have been leveraging cost savings, speed, and scalability that make them competitive regardless of tariff shifts.
Strategic Insight
Don’t panic. Stay calm. Evaluate your fulfillment strategy with a 360° view.
This isn’t the end of your competitive edge — it’s a chance to reinforce it. Tariff changes come and go, but a smart, cost-efficient cross-border model will keep delivering value no matter the policy of the day.
If your ecommerce brand thrives on speed, cost control, and customer satisfaction, now’s the time to act.
We help brands: